DENVER–After two decades of what it said has been the fostering of innovation and collaboration in credit unions, Members Development Co. has rebranded with a new name.
The research and development CUSO is now Circuit.
The change, announced during the organization’s Winter Owner Meeting, more “clearly defines the organization’s role in uniting credit unions, CUSOs, and strategic partners to translate collective insight into measurable outcomes,” the company said.
“For more than two decades, our work has been grounded in innovation and collaboration,” CEO Ned Tobey said in a statement. “As we matured into a system built for execution, it was clear our brand needed to evolve, too. With Circuit, we set out to create a brand that moves, inspires, and grows with our Owners. Our vision was an identity that feels vibrant and full of momentum, always advancing and always alive.”
New Operating Brand
The company said Circuit is the new operating brand of MDC and will continue under the same legal entity, ownership structure, mission, and leadership. Members Development Company, LLC remains the organization’s legal name and will operate as Members Development Company, LLC, d/b/a Circuit, it stated.
“Under the Circuit brand, the organization will continue to lead development initiatives, strategic partnerships, its Accelerator program, and innovation efforts in close collaboration with its owners,” the company stated.
The CUSO is backed by 80 credit unions.
