ROYAL OAK, Mich.–CUSG has named the first-place winners of the 2026 MemberXP Best of the Best Awards, which recognize credit unions that “deliver exceptional, measurable member experiences backed by real data and real results.
“Unlike traditional awards programs, the MemberXP Best of the Best Awards are grounded in direct member feedback,” said the company, which is a subsidiary of the Michigan Credit Union League. “The 2026 honors are based on analysis of more than 2.6 million data points representing experiences from over 8.6 million credit union members nationwide, collected through the MemberXP experience management platform. Performance is evaluated using two proven metrics, Net Promoter Score (NPS), and Member Effort Score (MES), with recognition reserved for the top 25% of performers in each experiential category. The highest-ranking credit union in each category earns first place distinction.”
“Best of the Best isn’t about perception, it’s about data,” said Patty Corkery, CUSG President and CEO. “These award-winning credit unions demonstrate what is possible when organizations truly listen to their members and act on insight. Their success shows that exceptional experiences don’t happen by chance, they’re built intentionally through data, discipline, and a deep commitment to member advocacy.”
Best Overall Member Experience
The Best Overall Member Experience Award recognizes excellence across the most critical moments in the member journey. The award combines consumer loan, new member and transaction experiences into a single comprehensive evaluation.
Winner: Alliance Catholic Credit Union in Michigan, which was recognized for consistently delivering low effort, high impact interactions across channels while leveraging MemberXP insights to continuously refine service delivery.
“Winning Best Overall Member Experience validates the work our teams do every day to put members first,” ACCU President/CEO Rob Grech said in a statement. “
Category Excellence Powered by Insight
In addition to the Best Overall distinction, MemberXP said it recognized first place winners across a range of experiential categories, including digital banking, lending, new member onboarding, member care and staff performance. Each category reflects a specific moment that shapes member perception and long-term advocacy.
“The awards highlight an important industry insight: Credit unions that reduce effort, close the feedback loop and act on member insight consistently outperform peers in advocacy, loyalty and growth,” CUSG said.
Elevating Industry Thought Leadership
Beyond recognition, the MemberXP Best of the Best Awards serve as a year-round thought leadership platform for the credit union industry, according to CUSG, Throughout 2026, CUSG will spotlight award winners through case studies, webinars, and peer discussions that explore how top-performing credit unions operationalize feedback and create consistent, award-winning experiences.
A complete list of 2026 first-place winners by category is included below.
