Mobile Wallet Use Not Just Growing, It’s ‘Burying’ Use of Credit, Debit Cards, Report Finds

BOSTON– A new report claims that mobile wallet use isn’t just spreading — it is “burying” the use of credit and debit cards.

PYMNTS Intelligence said its report, “Pocket Revolution: How Mobile Wallets Are Changing Payments Worldwide,” found that across 11 countries representing half of global GDP, mobile wallets now handle 35% of online purchases and 21% of in-store transactions.

“Yet the funding rails remain the same cards and accounts consumers have always used,” the company said in releasing its findings. “The card, once a visible symbol of spending power, is fast becoming an invisible credential sitting behind the glass of a phone.”

According to PYMNTS Intelligence, the report is based on more than 216,000 consumer surveys between 2022 and 2024.

“It finds that consumers are not switching away from their trusted payment methods so much as changing the form factor they use to access them,” the company said.

The Findings
Among the findings:
• Tap-to-pay convenience, biometric authentication and stored credentials are pulling cards out of wallets and embedding them into mobile devices. Adoption patterns are highly local. Japan and Singapore lead with QR code-driven wallets, while France and the United States lag as contactless plastic remains easy and familiar.
• Across the 11 countries studied, 35% of online and 21% of in-store purchases are now completed with mobile wallets, up 5.2 and 10.9 percentage points, respectively, since 2022.
• A 23% rise in Generation Z’s in-store wallet usage since 2022 shows younger consumers are setting the pace, but adoption is growing among millennials, Generation X and baby boomers, too.
• A total of 8% of in-store transactions now flow through local wallets, such as Brazil’s Pix and the Netherlands’ iDEAL, underscoring the power of trusted domestic substitutes over global brands

A Deeper Shift
“What the data underscores is a deeper shift. The consumer experience, not the payment rail, is the battlefield,” PYMNTS Intelligence said. “Mobile wallets are winning because they shave seconds off checkout, reduce friction with biometric login and promise rewards or real-time settlement.

“That is why wallets thrive in Japan and Singapore, where QR codes and real-time rails create obvious advantages, but lag in France and the U.S., where contactless cards already deliver speed and familiarity,” the analysis added.

According to PYMNTS, the report also reveals wallet adoption is becoming “income-agnostic.”

“Low-income consumers have increased their wallet use more than wealthier peers, suggesting wallets are not luxury tools but low-cost enablers of everyday spending,” PYMNTS stated. “That flattens a long-held assumption that digital wallets are the preserve of young, urban, affluent shoppers.”

Growing Fragmentation
Finally, PYMNTS reported, consumer motivation is fragmenting. PYMNTS said it segments users into four personas: Committed (18%), Persuadables (39%), Dabblers (28%) and Skeptics (15%).

“That spread suggests wallets are still in transition from novelty to necessity,” the company said. “For merchants and issuers, the challenge is no longer whether to support mobile-first payments but how to tailor them with rewards, simplicity or seamless cross-border use to each persona.”

For more info, go here

Facebook
Twitter
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.