GREENVILLE, N.C.—The YouTube superstar MrBeast is expanding into digital finance.
MrBeast, whose real name is Jimmy Donaldson, has filed a trademark as part of a plan to launch a platform offering banking, investment and crypto services, with the filing describing a SaaS-based ecosystem featuring crypto payments and decentralized exchanges, according to Yahoo Finance.
MrBeast, who has 446 million social-media followers, filed with the U.S. Patent and Trademark Office to trademark “MrBeast Financial,” with plans to offer online banking and crypto-related services.
SaaS Platform
The application, filed under Beast Holdings LLC, describes MrBeast Financial as a software-as-a-service (SaaS) platform designed to provide banking, investment and crypto-exchange services, Yahoo Finance said, adding the filing lists capabilities such as crypto-payment processing, decentralized-exchange (DEX) operations and other blockchain-based financial services.
The submission explicitly identifies “James Donaldson, a living individual whose consent is made of record,” confirming his personal involvement, Yahoo Finance added.
If approved, MrBeast Financial could become the first major influencer-led banking brand in the United States, the analysis said.
The Timeline
Based on USPTO timelines, the trademark will likely undergo its first examination in mid-2026, with final approval or rejection expected by late 2026, according to Yahoo Finance.
Beyond his YouTube business, Donaldson has also founded Feastables, a snack brand, and MrBeast Burger, a virtual-restaurant chain that ran through delivery apps.
MrBeast has faced allegations of profiting more than $10 million from promoting and dumping several low-cap cryptocurrency projects, according to an investigation by on-chain analyst SomaXBT, the report also stated.
