EAST LANSING, Mich.–AlumniFi, the digital-first banking platform from Michigan State University Federal Credit Union (MSUFCU), said it will be the presenting sponsor of a 15-stop mobile tour being hosted by the BIG EAST Conference as part of college basketball season.
The tour is designed to enhance gameday celebrations for fans of its member schools, the organizations said and will travel to each city for men’s and women’s basketball matchups and concluding at the men’s and women’s conference tournaments in March.
The tour will feature pre-game entertainment and activities at each stop, including free throw challenges, spirit squad and mascot appearances, photo opportunities with the BIG EAST championship trophy, and school-specific activations tailored to each campus.
AlumniFi Hype Hub
At each stop of the BIG EAST Road Trip, fans can visit the AlumniFi Hype Hub, a dedicated fan engagement space offering brand activations, interactive elements, and complimentary fan accessories designed to enhance the gameday experience. AlumniFi serves as the official credit union of the BIG EAST Conference.
“The BIG EAST Road Trip has quickly become a meaningful way for us to connect with our schools’ passionate fans and campus communities,” BIG EAST Commissioner Val Ackerman said in a statement. “This year, we are excited to welcome AlumniFi as the presenting sponsor of the mobile tour as it enters its third season. We also commend Playfly Sports for collaborating with us on this innovative initiative and our schools for bringing the collective vision to life in a dynamic, fan-forward way. As the tour works its way across the conference, we look forward to spotlighting the traditions and rivalries that define the BIG EAST and reinforcing why our fans are truly unmatched.”
‘Meaningful Opportunities’
“BIG EAST game days unite students, alumni, and fans, and AlumniFi is proud to be part of that collective experience,” April Clobes, President and CEO of AlumniFi and MSUFCU, said in a statement. “Through the Mobile Tour, we’re creating meaningful opportunities to engage in financial education that supports confidence, informed decision-making, and long-term financial well-being both on and off the court.”
On the Road Again
The BIG EAST Road Trip schedule includes:
Saturday, Jan. 10 — 2 p.m.: St. John’s at Creighton (MBB)
Sunday, Jan. 11 — 2 p.m.: UConn at Creighton (WBB)
Wednesday, Jan. 14 — 7 p.m.: Providence at Butler (WBB)
Monday, Jan. 19 — 6 p.m.: Providence at Marquette (MBB)
Saturday, Jan. 24 — 5 p.m.: Seton Hall at DePaul (MBB)
Saturday, Jan. 31 — 1 p.m.: DePaul at Xavier (MBB)
Saturday, Feb. 7 — Noon: Villanova at Georgetown (MBB)
Monday, Feb. 9 — 6:30 p.m.: Xavier at St. John’s (MBB)
Wednesday, Feb. 11 — 7 p.m.: Creighton at UConn (WBB)
Saturday, Feb. 14 — 1 p.m.: DePaul at Seton Hall (WBB)
Saturday, Feb. 21 — 5:30 p.m.: UConn at Villanova (MBB)
Sunday, Feb. 22 — 3:30 p.m.: Marquette at Villanova (WBB)
Tuesday, Feb. 24 — 7:30 p.m.: Xavier at Providence (MBB)
Saturday, March 7: BIG EAST WBB Tournament (Mohegan Sun)
Thursday, March 12: BIG EAST MBB Tournament (Madison Square Garden)
