EAST LANSING, Mich. — Reseda Group, a wholly owned CUSO of MSU Federal Credit Union (MSUFCU), said it has purchased Tandem, a fintech app that helps couples manage shared finances.
Reseda Group said Ann Arbor, Mich.-based Tandem is a leading shared-finance platform for couples, helping users manage hundreds of millions of dollars in shared expenses. The CUSO said in a statement that the acquisition marks a key step toward Reseda Group and MSUFCU’s goal of creating an “end-to-end family banking ecosystem — one that helps credit union members graduate from individual accounts to joint accounts, and eventually, to tools that support dependent and multi-generational households.”
‘Less Stressful’
“We built Tandem to make managing money together easier, more transparent, and less stressful,” Michelle Winterfield, co-founder of Tandem, said in a statement. “As younger couples redefine how they manage money, we saw an opportunity to build something more modern, more human, and more aligned with real life. Joining Reseda Group allows us to take that mission even further — expanding from couples to families and helping people navigate every stage of shared financial life.”
Initial Investor
Reseda Group reported it was one of Tandem’s first investors and has now acquired the company to bring its popular app and community into its lineup of fintech solutions. Together, Reseda Group said, the objective is to build a more complete family banking experience that helps people move from managing individual accounts to joint accounts, and eventually to dependent accounts for kids and aging parents.
‘Valuable Part’
“Tandem has been a valuable part of the Reseda Group Ecosystem for several years, providing Gen Z and Millennial couples with a breakthrough digital solution for navigating their first money milestones and ultimately building their financial futures,” April Clobes, president and CEO of Reseda Group and MSUFCU, said in a statement. “With Tandem now a part of our portfolio of products, we are taking our partnership of innovation to the next level, making the digital banking experience for members and consumers more collaborative, transparent, and family-focused.”
The CUSO added that through its growing community and simple, education-driven approach, Tandem has built strong trust among Gen Z and Millennial couples managing shared finances for the first time.
“These generations expect banking to match how they live — shared, digital, and transparent. More couples are combining finances earlier, with women increasingly leading financial decisions,” the organization said. “Tandem reflects that shift, making shared banking modern, accessible, and equitable.
Joining CUSO as VPs
As part of the acquisition, Winterfield and Dan Couvreur, co-founder of Tandem, will join Reseda Group as vice presidents, leading the continued evolution of Tandem and the development of future family banking products, MSUFCU said.
