WASHINGTON–America’s Credit Unions said it is launching a national advertising campaign that urges Congress to reject the Durbin-Marshall Credit Card Competition Act.
That legislation has gotten new life in the current Congress after President Trump expressed his support for the bill as part of the broader “affordability” message being spread by the administration.
According to America’s Credit Unions, digital ads will run in the districts of more than 70 lawmakers in both the House and Senate, with additional placements in the Washington, D.C. market during the week of the trade group’s Governmental Affairs Conference (GAC), which begins March 1.
The advertising effort also includes placements in policy-focused newsletters including The Hill Morning Report and POLITICO Morning Money during the week of the conference.
The ad buy includes digital video, online radio, and targeted newsletter placements running nationwide, directing consumers to contact lawmakers through an advocacy action alert opposing the proposed credit card mandates.
‘Solution in Search of a Problem’
“The Durbin-Marshall credit card mandates are a solution in search of a problem that will ultimately make credit less accessible and everyday purchases less secure for middle class families,” ACU President and CEO Scott Simpson said in a statement. “Credit unions are hearing directly from their consumer members who are concerned about fraud, rising costs, and maintaining access to safe and affordable credit. This campaign ensures that consumers and policymakers alike understand what is at stake.”
America’s Credit Unions said the campaign launch follows weeks of credit union “grasstops” and communications efforts to highlight the unintended consequences of credit card mandates following President Trump’s support for the legislation.
