JACKSONVILLE, Fla.–In a sports arena named after one credit union in this city, team will play that is named after another credit union.
RadiFi Credit Union said it has become the Presenting Sponsor of the Jacksonville Waves, the city’s newest professional women’s basketball team and a founding franchise of the UPSHOT League.
“This partnership reflects an empowering alignment between two organizations committed to uplifting communities, creating opportunity, and inspiring people to live more vibrant lives,” Radifi CU said in a statement.
Set to debut in May 2026, the Jacksonville Waves are part of the UPSHOT League, which Radifi said is a groundbreaking women’s professional basketball league designed to elevate athletes, engage fans, and strengthen communities through sport. “The league’s mission centers on opportunity and connection, creating a platform where players shine and cities rally behind them,” the credit union added.
As Presenting Sponsor, RadiFi Credit Union said it will play a central role in bringing the Waves experience to life, both on and off the court, through high-impact branding, fan engagement, and community-driven initiatives.
‘About More Than Basketball’
“This partnership is about more than basketball—it’s about building something meaningful for Jacksonville,” Radifi CU President and CEO John Servos said in a statement. “The Jacksonville Waves represent energy, opportunity, and forward momentum, and we’re proud to support what they’re creating both on and off the court.”
Through this presenting sponsorship, RadiFi Credit Union will receive premier, year-round visibility as the exclusive financial institution partner of the Jacksonville Waves.
Key Benefits
According to Radifi, key elements of the partnership include:
- Presenting Season Sponsorship designation across Jacksonville Waves marketing, advertising, and promotional channels
- Integrated brand visibility through in-arena LED ribbon board signage, videoboard features, and broadcast placements throughout the season
- Game-day presence and fan engagement opportunities, including select theme night sponsorship, concourse activations, and in-game recognition
- Exclusive presenting sponsorship of key fan and community initiatives, including the Jacksonville Waves Kid’s Club and a youth basketball clinic
- Digital and social media integration, including featured placement in post-game content and cross-promotion across team channels
- Community-focused programming and appearances, including opportunities for player or coach engagements that extend RadiFi’s impact beyond the court
Reinforcing Role
“These elements are designed to create a dynamic, immersive experience for fans while reinforcing RadiFi’s role as a trusted partner in the community,” Radifi CU said. “The UPSHOT League represents a major step forward for women’s professional basketball, launching with four founding teams, including the Jacksonville Waves, and a vision to expand access, visibility, and opportunity for female athletes. By partnering with the Jacksonville Waves, RadiFi is investing in the future of women’s sports while helping to continue to build its legacy in Northeast Florida.”
The Jacksonville Waves will make their debut on May 15, 2026, with their opening game against the Charlotte Crown at VyStar Veterans Memorial Arena,
