SAN FRANCISCO– The third episode of the SubVerse AI VoiceShift Podcast, powered by The CU Daily, has been released. It features Will Crosswell, chief retail officer at Ardent Credit Union, in Philadelphia, and is hosted by SubVerse founder Rishi Kumar.

On the Agenda
Among the topics discussed during the podcast:
- What does a “great member experience” mean today and what are the non-negotiables?
- Why is being member obsessed the new competitive advantage?
- How can staff shift from transaction processors to digital adoption coaches?
- What’s the hidden risk of over relying on subject matter experts and how can tech fix it?
- How do we balance high touch service with scalable digital CX?
- Beyond chatbots what AI use cases actually move the needle for account opening, disputes, and more?
- Which CX metrics truly measure deep member relationships?
- How can credit unions become every member’s indispensable “I got a guy” partner?
How to Watch, Listen
To listen/watch:
- YouTube: Watch Here
- Spotify: Listen Here
- Apple Podcasts: Listen Here






