TAMPA, Fla.— Two credit unions have announced new named changes and rebrandings.
In Florida, after more than 86 years of serving transportation and industrial workers nationwide, Coast2Coast Financial Credit Union has officially rebranded as Transport Credit Union.
It said the new name “reflects a return to the organization’s roots and renewed dedication to the communities that drive America’s economy.”
“The rebrand is more than cosmetic—it underscores the credit union’s enduring values and focused mission: Delivering Your Financial Success,” the $35.7-million CU said.
It added that it remains dedicated to supporting the financial well-being of the “hardworking individuals and families who keep commerce moving, from delivery drivers and logistics professionals to mechanics, operators, and industry staff.”
‘Moving Forward’
“This name change is all about moving forward with purpose,” President/CEO Brandon Hoffman said in a statement.. “We are proudly embracing our legacy while sharpening our focus on the people we were built to serve. Our new identity reflects the personalized service, industry expertise, and genuine care that have always set us apart.”
The credit union was chartered in 1939 as Tamiami Bus Lines Credit Union and evolved through several names, including Transportation and Industry Credit Union, Coast to Coast Credit Union, Service 1st Credit Union, and, most recently, Coast2Coast Financial Credit Union.
“We know our members by name, not by number,” said Hoffman in a statement. “Whether you’re on the road, on the job site, or at home with your family, we’re here to deliver the financial support you need—wherever you are.”
The rebrand also includes a new logo, visual identity, and website — www.transportfcu.com —designed to enhance user experience and reflect the union’s values and member services, it added.
New Name in Maine
Meanwhile, in Bath, Maine, Five County Credit Union has rebranded as Ancorum Credit Union. The $397-million credit union said its new logo, signage and marketing material designed to reflect the organization’s Maine and Bath shipbuilding roots, the company said in a news release.
According to the CU, the word “ancorum” blends the words “anchor,” a nod to the credit union’s beginnings at shipbuilder Bath Iron Works, and “quorum,” which represents a group or the community.
Five County was chartered in 1956 as Bath Iron Works FCU and today has 30,929 members across 12 counties.
How Story Began
“Our story began in 1956, when a small group of employees from Bath Iron Works, struggling to access basic banking services, came together to form their own credit union,” Julie Marquis, the credit union’s president and CEO, said in a letter to members. “They opened with just one part-time staffer. The savings were kept safe in a lunchbox.”
Ancorum CU said its previous name, Five County Credit Union, was geographically limiting and created confusion over membership eligibility, according to the organization.
“The logo design is meant to evoke two things: a tree, the sea and a mountain or the sun reflects the Maine landscape, but also can be seen as an anchor, reflecting nautical heritage,” the credit union said. “A rebranded color palette are meant to evoke maple, pine, pollen, lichen and lobster.:
