Nusenda CU Makes $1.5M Donation to Boys & Girls Club; Gets Naming Rights to Facility

LAS CRUCES, N.M.– Nusenda Credit Union said it will make a $1.5 million donation to the Boys & Girls Club of Las Cruces to be distributed over the next five years.

The donation includes naming rights for the club’s new gymnasium and the launch of a collaborative effort to deliver comprehensive financial literacy programming to young people and their families.

“For years, the Boys & Girls Club has poured heart and dedication into making the most of every inch of their current space – and in doing so, they’ve impacted hundreds of families across Las Cruces,” Nusenda President and CEO Michelle Dearholt said in a statement. “This expansion is more than bricks and mortar — it’s a promise to our kids that they matter, and that their dreams deserve a space to grow. Nusenda is proud to stand behind that promise and help build a future where every child in Las Cruces has access to the kind of support and opportunity that can truly transform lives.”

$10 Million is Goal
Through the Boys & Girls Club of Las Cruces’ Building Great Futures Capital Campaign, the organization is aiming to raise $10 million to renovate and expand the existing Allen Theatres Video 4 Facility.

“This major transformation will turn the building into a modern, 30,000-square-foot facility, the club’s first new home since 1965,” the club said. “For more than 60 years, the club has served as a cornerstone for youth development, reaching thousands of children and teens each year with programs in academics, the arts, sports, and leadership. The expanded campus will significantly increase the club’s capacity, providing the safe spaces and resources that a growing Las Cruces community needs.”

Additional Features
In addition to the gymnasium, the new facility will feature a state-of-the-art STEM lab, spaces focused on the arts, learning spaces, and an entire wing dedicated to teens, providing opportunities for after-school programs, summer camps, and leadership development.

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