PHOENIX–OneAZ Credit Union has introduced new branding.
The credit union said the revitalized branding “reflects its commitment to driving prosperity and community growth across Arizona.”
“Today, we’re unleashing a bold new look and feel – one that reflects the trailblazing spirit, our commitment to innovation, and our dedication to inspiring our members’ dreams,” President and CEO Brandon Michaels said in a statement. “Soon, members will start seeing fresh updates including new communications, a new look across our websites, and eventually our branches but what won’t change is the service, support, and partnership you count on.”
‘Tenacious Spirit’
According to the $3.39-billion OneAZ, the new brand aligns with a “tenacious spirit, members’ evolving expectations, and a promise to help all Arizonians explore new paths for achieving their dreams.”
What’s Included
The new brand includes:
- A New Look: “The brand features an energetic color palette inspired by Arizona’s landscape. Rooted in a striking ‘Mountain Shadow’ purple, these colors capture OneAZ’s spirit of innovation while pointing boldly to the future,” the credit union said.
- A New Tagline: “Our success is measured only by yours.” “This encapsulates everything OneAZ stands for─people over profits, dreams over dollars, and empowering Arizonians to build brighter futures,” OneAZ said.
- A New Experience: “From www.OneAZcu.com to a vast branch network across the state, members will start to see a cohesive, modern, and inviting design that mirrors the evolution of banking and a strong future vision,” according to the credit unions.
‘A Movement’
“This is more than a rebrand─it’s a movement,” the 200,000-member credit union said. “OneAZ is doubling down on its commitment to unleashing a borderless banking experience that empowers people to thrive in all walks of life. The future is bright, and the entire community is invited to join this dynamic transformation.”
