DUBLIN, Calif.–Patelco Credit Union has introduced a new brand campaign themed “Believe in More.”
According to the $9-billion Patelco, the campaign highlights its commitment to its members’ financial well-being so they can achieve their goals throughout their lives.
“At Patelco, we believe every financial journey deserves more: more peace of mind, more confidence, more possibility,” VP-Marketing Rina Johnson said in a statement. “This campaign is a celebration of our belief in our members’ dreams, and a reflection of our promise to walk alongside our members and to guide and support them every step of the way.”
Multiple Digital PlatformsRunning through December, Patelco said the campaign will appear across digital platforms (YouTube, Tik-Tok, and streaming TV), social media, traditional media, in-branch & ATM screens, and via member communications. It features short films, testimonials, and interactive content designed to meet members where they are – online and in their communities.
“This isn’t about marketing products and services – it’s a series of stories and testimonials that are a reflection of who we are, what we believe, and the difference we make together,” Johnson added in a statement. “We’re proud to be sharing these stories and excited to create many more as we look forward to a future where everyone can believe in more.”
