NORTH LITTLE ROCK, Ark.–People Trust Community FCU here said it has become the first credit union to partner with Treasury Prime, an embedded banking software company, as a means of leveraging fintech and “doubling down” on its mission to serve low- and moderate-income communities.
Founded to serve underbanked communities in Arkansas, People Trust is leveraging Treasury Prime’s platform to modernize its core banking services, according to the company.
The partnership also includes the possibility for future use of Treasury Prime’s front-end solution to replace the institution’s legacy online banking interface, “enhancing member experience and increasing operational efficiency,” according to the company.
‘It’s For Everyone’
“Modern banking isn’t just for the biggest institutions, it’s for everyone,” Arlo Washington, founder and CEO of People Trust Community FCU, said in a statement. “By partnering with Treasury Prime, we’re bringing fintech-grade infrastructure to our credit union, not to chase trends, but to expand access and opportunity for the communities we serve. This is what it looks like when innovation is built on purpose.”
According to the organizations, by adopting Treasury Prime’s infrastructure, People Trust is doubling down on its mission to deliver accessible, modern financial services to low- and moderate-income communities, while also exploring fintech collaboration as a strategic path to diversify revenue, grow deposits, and expand its digital reach.
‘A Turning Point’
“This partnership represents a turning point for community-focused institutions looking to modernize and expand through embedded banking,” Jeff Nowicki, chief banking officer at Treasury Prime, said in a statement. “People Trust is leading the way for a new generation of credit unions that recognize the need to innovate without compromising their community values. Together, we’re paving the way for scalable, inclusive financial innovation.”
Treasury Prime added that as the first credit union in its network, the addition of People Trust underscores the growing demand among community institutions for modern, embedded banking solutions.
“Treasury Prime’s direct-to-bank model gives institutions like People Trust the tools to compete with larger institutions, without requiring them to build complex technology stacks in-house,” the company said.