PEMBROKE PINES, Fla.–Power Financial Credit Union (PFCU) said it is partnering with the Association of Pickleball Players (APP) to become the Official Credit Union of the GEICO APP Tour Championships.
By teaming up with the APP, Power Financial Credit Union said it is tapping into the “pickleball phenomenon” to share a message of financial empowerment and smarter money management with fans, players, and families across South Florida.
“Pickleball is more than just a sport; it is a movement that unites people of every generation, which aligns perfectly with Power Financial Credit Union’s mission to serve our member and their families,” PFCU President and CEO Allan Prindle said in a statement. “This partnership is a unique opportunity for us to join in the excitement, give back to our community, and share how we can help people build stronger financial futures.”
“We are honored to partner with Power Financial Credit Union for our season finale at The Fort this December, the culmination of a historic year for the APP,” added RJ Martino, executive director of strategic partnerships for the APP in South Florida, said in a statement. “We are both proud to call South Florida our home and are united in our goal of helping improve our communities and making the GEICO APP Tour Championships memorable for everyone.”
World’s Best Headed to Ft. Lauderdale
The GEICO APP Tour Championships will bring together the world’s best professional and amateur pickleball players for the APP Tour season finale from Dec. 10–14 at The Fort in Fort Lauderdale. The Fort, the home of the APP, is a state-of-the-art facility which features 43 pickleball courts and the world’s first dedicated pickleball stadium.
As part of the partnership, PFCU will be the presenting sponsor of the APP CEO Challenge, taking place on Dec. 9th. This is a one-of-a-kind pro-am event where South Florida business leaders team up with professional pickleball players to compete for charity on the sport’s biggest stage, the organization said.
A portion of the proceeds from the event will benefit the Jason Taylor Foundation.
Founded in 2004 by Pro Football Hall of Famer and Miami Dolphins legend Jason Taylor, the Jason Taylor Foundation has contributed more than $11 million to initiatives that help children thrive both in and out of the classroom.
