JACKSONVILLE, Fla.–RadiFi Credit Union said it is partnering with Jacksonville University Athletics in a deal that includes a “Small Business Spotlight” at basketball games.
Radifi said the three-year deal includes in-game activities and initiatives aimed at supporting student athletes and the Jacksonville community. Terms of the deal were not released.
RadiFi said it will participate in JU’s annual Charter Day celebration, sponsor all student-athlete community service initiatives and host literacy programs designed specifically for student-athletes.
About the Spotlight
A “Small Business Spotlight” will direct attention to a small business during every home, regular-season men’s and women’s basketball game.
The partnership also creates opportunities for RadiFi to engage student-athletes as they prepare for life after graduation, such as through JU Career Design & Exploration workshops, job postings and one-on-one interviews with upcoming graduates.
‘Ridiculous Play of the Game’
RadiFi further noted it will be recognized through the “RadiFi Ridiculous Play of the Game,” highlighting standout athletic performances on social media across all JU sports. Additionally, RadiFi will serve as the sponsor of the men’s basketball game on Jan. 24 in celebration of Small Business Night.
“RadiFi Credit Union is all about helping our members ‘make waves’ in their financial lives. Partnering with JU Athletics — home of the Dolphins — is a natural extension of that mission,” President and CEO John Servos said in a statement.
