SAN ANTONIO–Brian Scott, known to many for his long career in the credit union industry, most recently with Velera, has joined RAI Partners as co-founder and chief growth officer.
RAI Partners specializes in credit card profitability solutions for credit unions, including partial or entire credit card portfolio acquisitions, turndown programs for declined applicants, and white-label card program development
Scott served as executive VP and chief growth officer at Velera, where he led sales, account management and Advisors Plus Consulting for the company that was formed by the merger of PSCU and Co-op.
“The strategic addition underscores RAI Partners’ commitment to the credit union market and positions the company to accelerate growth nationwide,” RAI said in a statement.
The company added that Scott will leverage his extensive network and deep understanding of credit unions and payments to drive RAI Partners’ expansion strategy in these key service areas.
‘Dynamic Time’
“I’m excited to join RAI Partners at such a dynamic time,” said Scott in a statement. “Credit unions are looking for innovative ways to grow, add more products per member, drive profitability and compete with larger financial institutions. RAI Partners’ comprehensive approach—from acquiring less profitable portions of a credit card portfolio, turndown programs that offer a card to nearly every member who wants a card to white-label solutions that allow credit unions to serve markets like commercial and affinity groups—gives credit unions multiple pathways to grow their card business and reduce risk while staying true to their values.
“I look forward to connecting these solutions with the credit union leaders who can benefit most from them.”
‘Pivotal Moment’
Added RAI Partners CEO Ed Preuss, “Brian’s appointment represents a pivotal moment for RAI Partners. His unparalleled expertise in product and technology adoption at credit unions, combined with his established relationships throughout the industry, will be instrumental in helping us deliver innovative solutions that truly serve the credit union community.”
The company said Scott’s appointment comes as credit unions increasingly seek partners who can help them expand their credit card offerings and capture greater wallet share from members.
“Brian brings experience and credibility that you simply can’t manufacture,” added Jay Kurian, president at RAI Partners, in a statement. “When credit union executives see that someone of Brian’s caliber has joined as a co-founder, it validates our approach and tells our credit unions we’re building for the long term and serious about helping credit unions grow.”
Thought Leadership
RAI Partners said Scott will be responsible for developing comprehensive go-to-market strategies, building strategic partnerships within the credit union ecosystem, and “establishing RAI Partners as a thought leader in creating compelling credit union member experiences.”
For info: www.raipartners.com.
