SMYRNA, Tenn.–Redstone FCU surprised kids and their families shopping at Target and Walmart here with some free school supplies.
The effort, part of Redstone FCU’s Acts of Brightness campaign, involved the credit union’s employees visiting the retail outlets during Tennessee’s tax-free weekend.
“Backpacks, pencils, notebooks, and other essentials were among the items purchased. Excited kids chose the items that suited them best,” the credit union said. “Parents, initially stunned, quickly joined in the joy, expressing gratitude for the unexpected support.”
Began as a Small Gesture
Redstone FCU reported its Acts of Brightness originally began in 2017 as a small gesture tied to Random Acts of Kindness Day. Over time, it said it blossomed into one of Redstone’s most popular give-back initiatives. This summer alone, Redstone FCU reported it spent more than $30,000 on surprise giveaways for the Smyrna community.
“I truly believe that what we focus on becomes what matters,” President and CEO Joe Newberry said in a statement. “Through Acts of Brightness, we’re focused on making a meaningful difference in the lives of those we serve.”
According to Redstone, employees wearing bright blue shirts who were part of its Brightness Crew offered encouragement to young shoppers, all while reinforcing their message, “We want to brighten your day.”
Among those who received free school supplies was Maddy Springs, a teacher at Simon Springs Community School, Redstone reported.
‘Everything She Needed’
“She initially planned to pick up a few items for her classroom but instead walked away with everything she needed for the entire year, including a laptop,” the credit union said.
The event marked the conclusion of Redstone’s summer-long celebration for the opening of its newest branch at 2005 Huggin Lane. Redstone FCU reported that over the past several weeks, the Brightness Crew made surprise visits to local businesses across Smyrna.
“No membership was required. Redstone simply wanted to brighten lives with free gas, groceries, and even paying water bills,” the credit union stated.
