EAST LANSING, Mich., — Reseda Group, a wholly owned credit union service organization of MSU Federal Credit Union (MSUFCU), said it is partnering with Oregon-based Maps Credit Union to acquire Pocketnest, an AI-powered financial wellness platform.
“Together, we’re developing the future of banking, giving members easier access to financial insights and straighter paths to financial freedom — and Pocketnest’s technology is significant to our future innovation,” April Clobes, president and CEO of Reseda Group and MSUFCU, said in a statement.
According to the organizations, powered by behavioral science and generative AI, Pocketnest delivers members personalized, holistic financial guidance across ten essential areas—from budgeting and debt management to estate and tax planning. By combining tailored education with actionable insights, Pocketnest empowers members to take action in pursuit of their long-term goals, the organizations added.
Enhancing Member Experience
“At Maps Credit Union, we’re always looking for innovative ways to enhance the member experience,” Maps CU President and CEO Mark Zook said in a statement. “Partnering with Reseda Group and Pocketnest allows us to prioritize our members’ financial well-being like never before with an AI-driven platform to help them build a solid financial foundation, equipping them with the knowledge and tools they need to succeed.”
Many digital banking experiences prioritize transactions first, driving members to purchase products such as opening a line of credit or securing a loan. The new Pocketnest-centered approach enables financial institutions to create a member experience that prioritizes financial wellness, helping to establish a solid financial foundation before recommending transactions.
Actional Insights
In addition to supporting members, the organizations said Pocketnest provides financial institutions with in-depth, actionable insights to inform their strategy and unlock new revenue opportunities, boosting deposits, cross-selling revenue, and increasing product awareness.
“On average, Pocketnest increases member financial wellness by 57% and identifies millions of dollars in cross-sell revenue for credit unions,” the organizations said, adding that Pocketnest is available to financial institutions nationwide and is currently integrated with the CU*Answers, Lumin Digital and Nymbus banking platforms, with more integrations launching soon.
