ALLENTOWN, Penn.– First Commonwealth Federal Credit Union won two Diamond Awards from America’s Credit Unions’ Marketing Council.

The credit union received honors in the Video Commercial – Single or Series and Brand Awareness categories for its Small-Minded Banking campaign, which it said is a bold initiative redefining the term “small-minded” to emphasize personalized service, community focus, and exceptional value for members.
“Small-Minded Banking challenges the notion that being ‘big’ is always better,” said Chief Strategy Officer John Melcher in a statement. “At First Commonwealth, we embrace being small-minded—hyper-focused on our members’ financial wellness, delivering personalized service, and staying nimble to meet their needs. This award is a testament to our commitment to innovative, member-first banking.”