WASHINGTON – The American Bankers Association has announced the 2025 relaunch of its consumer protection campaigns, #BanksNeverAskThat and #PracticeSafeChecks, which it said are aimed at helping consumers and small businesses recognize and avoid fraud and scams.
To date, more than 2,500 banks have participated in one or both of the campaigns, according to the ABA.
According to the association, this year’s updated #BanksNeverAskThat campaign introduces a new theme — “Snap Out of It!” — designed to help consumers identify scam red flags and break free from the psychological tactics that scammers use to earn trust and manipulate their victims.
Need Has Never Been Greater
The ABA said the need for consumer education has never been greater, citing FTC data showing consumers reported losing $12.5 billion to fraud in 2024, a 25% increase over the previous year.
The #BanksNeverAskThat campaign, now in its sixth year, uses engaging videos, quizzes and social media content to highlight common ways scammers try to impersonate banks, the ABA said.
“The new theme encourages people to trust their instincts and recognize when something feels off — whether it’s a suspicious message, an urgent request or an offer that seems too good to be true,” the ABA said.
The #PracticeSafeChecks campaign, now in its second year, also returns with a new focus on small businesses, which are often targeted due to the larger dollar amounts on business checks, the ABA said.
Small Businesses Targeted
According to the association, the campaign encourages small businesses to adopt digital payment options whenever possible and offers practical tips for safer check usage, including enrolling in Positive Pay and other fraud prevention strategies.
