SANTA ROSA, Calif.–Steve Greig has joined Redwood Credit Union (RCU) as senior vice president of marketing and communications.

In his role, Greig leads the marketing and communications teams, driving strategic campaigns that amplify RCU’s products and services, while ensuring consistent messaging across corporate and member communications, public relations, marketing, and social media.

Greig is a seasoned marketing executive with over 30 years of experience in building brand value, driving growth, and developing high-performing teams, RCU said. Previously, as vice president of global marketing at Visa Inc., Greig led key global marketing initiatives across more than 200 countries, including Olympics and FIFA sponsorships and cross-border marketing. He has also led marketing teams at fintech companies, including Fundbox and One Financial, and helped build some of the world’s best known beer brands, including Heineken, Newcastle Brown Ale, Foster’s, and Beck’s.

“I’m confident that Steve’s proven track record of strategic leadership will help continue to amplify our brand and reflect the purpose, values and service excellence that define RCU,” COO and Risk Officer Mishel Kaufman said in a statement. “We look forward to the innovation and insight he brings to this role.”Greig holds a master’s degree in marketing from Strathclyde Business School in Glasgow, Scotland, and an MA Hons degree in history/European studies from the University of Dundee in Dundee, Scotland. He grew up in Edinburgh, Scotland, and now resides in San Rafael with his family. He enjoys fly fishing, music, films