SEATTLE—Strum Platform said it has added five new clients for its marketing analytics Customer Data (CDP) platform.
The new clients include the $900 million, Houston, Texas-based Texas Bay CU; the $400 million, St. Cloud, Minn.-based St. Cloud Financial CU; the $370 million, Merrifield, Va.-based AgFed Credit Union; the $320 million, Portland, Ore.-based Pacific NW FCU; and the $170 million, Woodbury, Minn.-based Associated Healthcare Credit Union.
According to Strum Platform, the five credit unions will have automated daily integrations with core banking platforms Jack Henry Symitar and FiServ DNA.
The company said the solution is focused on helping credit union leaders with actionable member insights to improve their growth strategies and enhance engagement that boosts performance and relationship profitability.
‘Personalized Onboarding’
“The platform fuels personalized onboarding and cross-selling journeys that increase results with its Strum Voice marketing automation system,” the company said in a statement. “By combining first-party behavioral and transactional data, with enhanced lifestyle insights and ML-predictive triggers, the platform automates simple journeys that improve members lives and tracks ROI results daily.”
The ‘Blind Spots’
Added CEO Mark Weber in a statement, “Financial leaders don’t lack rich data, they’re struggling with blind spots in how to activate their data to make banking more personalized to boost engagement and stem retention losses. We’re providing our clients deep insights into their members lives to improve relationship building with automation and AI to create smarter journeys that fuel growth. Some of our clients are increasing their deposit, loan and mobile account openings by 7-10 times, improving email rates by 50%, and winning vital younger prospect millennial and Gen Z segments.”
