GAINESVILLE, Fla. – The Florida High School Athletic Association (FHSAA) announced a new partnership with Suncoast Credit Union designed to enhance financial literacy programming for student-athletes across Florida.
According to the organization, as the Official Credit Union of the FHSAA, Suncoast Credit Union will provide financial education resources designed to empower students with critical life skills—”helping them make informed decisions about money management, budgeting, saving, and planning for their future. This collaboration aligns with FHSAA’s mission to develop well-rounded leaders both on and off the field,” the FHSAA said.
“Through workshops, digital tools, and school-based initiatives, Suncoast Credit Union will support students, parents, and coaches with practical guidance to navigate financial challenges at every stage of life,” the FHSAA said in a statement. “By building confidence and responsibility in financial matters, the program equips student-athletes with knowledge that extends far beyond their playing days.”
Prominent Presence
The FHSAA said that in addition to its educational initiatives, Suncoast Credit Union will receive prominent presence at FHSAA State Championship events statewide.
It added the partnership will also extend beyond the field through Suncoast’s support as a Founding Partner of the newly established FHSAA Community Program – an initiative designed to help the association give back to its member schools and local communities during times of need, it said.
‘Promise of Youth’“Our credit union believes in the promise of youth, and we believe these athletes can benefit by learning how money works to build a foundation for financial well-being in the game of life,” Suncoast CU VP-Community Impact Bob Hyde said in a statement. “Helping students learn before the stakes are too high, fulfills our mission to improve our members lives and the communities we serve. A financially educated young person is better able to build a meaningful life which benefits us all.”
