SUPERIOR, Wis.–Superior Choice Credit Union (SCCU) has named a new president and CEO.
The $705-million SCCU has named Adam Keer to lead the organization.
“A native of Wisconsin, Keer joins SCCU with a deep background in strategic growth and financial innovation,” Superior Choice said. “Most recently, he served as chief revenue officer and chief institutional lending officer at Connexus Credit Union, where he was instrumental in implementing high-impact profitability strategies, strengthening risk management, and establishing sustainable growth frameworks across the institution.”
‘Tremendous Work’
Added Keer in a statement, “I’m truly honored to step into the role of CEO at Superior Choice Credit Union,” Keer said. “The board of directors and the team under the leadership of Chris Dawe have done tremendous work to strengthen the credit union and set the stage for long-term success. Because of their leadership, we’re well-positioned to continue delivering real value for our members and the communities we serve.”
Superior Choice Credit Union has approximately 39,000 members across 12 branches in Wisconsin and Minnesota.
