SAN ANTONIO–SWIVEL, a subsidiary of SWBC that specializes in payment solutions, said it collaborated with the SWBC Marketing team to earn a Silver ADDY Award from the American Advertising Federation (AAF) in San Antonio. 

The AAF is the nation’s oldest advertising trade association, dedicated to recognizing and celebrating excellence in advertising and marketing. The company said the prestigious award honors the evolution of SWIVEL’s refreshed branding guidelines, positioning the company as a modern, innovative payment industry leader.

“We are incredibly honored to receive this recognition from AAF San Antonio,” Chief Marketing & Revenue Officer Debbie Serot  said in a statement. “This award is a testament to the hard work and collaboration between our marketing team and SWIVEL, as well as our shared vision of pushing the brand forward to meet the evolving industry needs.”

SWIVEL said it leaned on the SWBC Marketing team to thoughtfully refine their ideas, aiming for a consistent and effective representation across all marketing materials, both internally and externally. 

“The development of comprehensive guidelines illustrates SWIVEL’s dedication to innovation and progressive solutions,” the company said. “Through a strategic emphasis on design and visual identity, the new branding guidelines establish a bold, contemporary, and tech-savvy presence that aligns with customers’ values and expectations.”

“We are proud to see this brand transformation that truly embodies the spirit of SWIVEL,” SWIBEL President Amanda Crocker said in a statement. “This award highlights the impact of strategic design in strengthening our brand’s presence and future.”