LAKE JACKSON, Texas–TDECU ihas named Marina Rivera as Market President. A familiar face to many TDECU Members, Rivera, a Victoria native, brings a wealth of expertise and a deep connection to the community, the credit union said.
“During her initial tenure at TDECU from 2005 through 2021, Rivera was instrumental in establishing the beloved Victoria Mall location as its first manager. Her leadership skills led to her promotion as market director for the region, where she played a crucial role during several mergers, acquisitions, and expansions. After further honing her expertise in executive roles at another financial institution, Rivera is returning to TDECU to assume this pivotal leadership position, bringing with her extensive experience and a deep understanding of the TDECU Member journey,” according to TDECU.
“Victoria is my hometown, and I have witnessed its historic growth and how TDECU has helped make that happen,” said Rivera. “What I’m most proud of, however, are the meaningful relationships I’ve built within the community. Whether it’s helping someone establish credit to buy their first car or assisting with a plan to save for a down payment on a home, I’m committed to being there every step of the way.”
TDECU Chief Growth Officer Josh Brian expressed confidence in Rivera’s ability to lead the organization in the region.
“There is no one better to represent TDECU in the historic Crossroads region than Marina,” Chief Growth Officer Josh Brian said in a statement. “Her intimate knowledge of these communities, and how they are growing will be invaluable as this credit union continues to grow.”
Rivera is a two-time alumna of the University of Houston–Victoria, where she earned a bachelor’s degree and an MBA in 2018. She is also a Senior Certified Professional with the Society of Human Resources Management (SHRM-SCP) and a CX Professional with the Customer Experiences Professionals Association (CXPA).
As TDECU continues to expand its footprint in the Crossroads region, Rivera’s leadership is expected to significantly enhance the Member Experience. Her return reflects TDECU’s commitment to being a financial partner for its members today and for generations to come, the CU said.