HOUSTON–TDECU has announced a multi-year partnership with C.J. Stroud, quarterback for the Houston Texans. Stroud will serve as a brand ambassador for the credit union, which already had a relationship with the team prior to the new announcement.
“Partnering with TDECU felt like the right move,” said Stroud in a statement. “Managing finances is a big part of life off the field, and I’ve learned a lot about the importance of making smart decisions. What I appreciate about this partnership is that it’s not just about business; it’s about helping others get access to the tools and support they need. I’m excited to work with a team that understands the value of long-term planning and doing things the right way.”
Above, from left: TDECU Chief Growth Officer Josh Brian, Houston Texans quarterback C.J. Stroud, TDECU President and CEO Isaac Johnson, C.J. Stroud Foundation President Kimberly Stroud, TDECU VP – Executive Director of the TDECU Cares Foundation Crystal Harris, and TDECU SVP – Marketing and Brand Laura Whitley.
QB in Brand Campaign
According to the $4.9-billion TDECU, beginning with the NFL preseason Stroud will be featured in TDECU’s new brand campaign, which will showcase the partnership’s launch.
“This partnership represents a significant next step for TDECU,” TDECU President and CEO Isaac Johnson said in a statement. “As a company, we are dedicated to empowering our members and fostering growth within our communities. Our partnership with C.J. Stroud not only strengthens our connection with our members but also enhances our service to the Houston area and beyond. We are thrilled to deepen our relationship with the Houston Texans and align with a player who shares our commitment to excellence, leadership, and community impact. Go Texans!”
As part of the collaboration, the TDECU Cares Foundation donated $30,000 to the C.J. Stroud Foundation, which supports single mothers, low-income families, and youths in sports.
‘Critical Financial Education’
“At the CJ Stroud Foundation, we believe when you empower a mother, you uplift an entire family, said C.J. Stroud Foundation President Kimberly Stroud in a statement. “This partnership with TDECU Cares Foundation allows us to provide critical financial education and resources to single mothers across Greater Houston—helping them build stability, confidence, and brighter futures for themselves and their children. We’re incredibly grateful for TDECU’s investment in this work and in the families we serve.”
