The Products, Solutions CUs are Buying, Plus New Offerings in Market: Part II in a Series

DOYLESTOWN, Penn.–Here is part II in the latest update on the products and solutions credit unions are buying, as well as the new product/solution offerings that are being introduced into the market.

Powerlytics Says It Offers Data on 100% of U.S. Households

DOYLESTOWN, Penn.–Powerlytics said it is transforming the way wealth management firms, banks, credit unions, and lenders achieve growth by delivering accurate, comprehensive data on 100% of U.S. households. 

The company said its latest innovation, TrueWealth, provides “unmatched visibility into the investable assets and income of U.S. households, enabling users to identify, score, and engage high-potential prospects with precision in real time through its easy-to-use platform.”

Powerlytics further said its proprietary products leverage comprehensive financial data, underpinned by source of truth data from the IRS. 

The company said that by eliminating incomplete and inaccurate prospecting data, users can:

  • Find, score, and prioritize prospects based on their income and investable assets
  • Build precise customized profiles by analyzing total household income and asset composition
  • Improve marketing and lead generation efforts by targeting ideal clients with precision

Nuvision CU Expands Small Biz Services Via Enable’s Digital Platform

HUNTINGTON BEACH, Calif.–The $3.8-billion Nuvision Credit Union has expanded small business services in its branch channel using Enable‘s digital onboarding platform, the company said.

It said the deployment marks the first phase of Nuvision’s broader initiative to enhance business services for its members, with digital channel offerings forthcoming

“The rollout gives Nuvision’s frontline teams the ability to open small business accounts efficiently, while offering members a faster, more streamlined experience that caters to their business banking needs,” the company said. “By leveraging Enable’s unified architecture, Nuvision is laying the foundation for scalable business services growth with a modern member experience.”

Enable said its platform brings together digital account opening (DAO) and loan origination (LOS) into a single, configurable system that works across consumer and business product offerings. It added it supports omnichannel onboarding, including branch workflows, applicant not present scenarios, and integrations with KYC, funding, and eSignature providers.

AVANA CUSO Adds New Flexible Pricing Structure

PHOENIX–AVANA CUSO said it is now offering a new flexible pricing structure and a-la-carte service offering designed to help credit unions customize their commercial lending operations. 

The tiered pricing model for commercial real estate and SBA loans includes a rewards program that will be available to all credit union customers starting this summer, the CUSO said.

“This strategic pricing update addresses the growing challenges credit unions face as they navigate the tightening commercial lending environment, increased pressure from digital transformation demands, and competition from banks,” the company said. “The new structure allows credit unions to select specific services based on their unique needs rather than being locked into predetermined packages.”

According to AVANA, the a-la-carte service offerings span five key areas: loan origination, lending and credit administration, loan servicing, participation, and portfolio management. 

Each service category is powered by AVANA’s technology platform that streamlines complex lending workflows, automates document processing, and provides real-time analytics dashboards, it noted, adding the new pricing structure features four tiers, from a base level with no monthly fee to a premier tier with comprehensive benefits and significant discounts on a-la-carte services. 

Four Points FCU Selects Mahalo Banking Platform

TROY, Mich.–Mahalo Banking, a CUSO providing digital banking solutions, said that Four Points FCU has successfully launched its Thoughtful Banking platform. 

The implementation marks a major step forward in enhancing the credit union’s digital experience for both members and internal teams, according to the company. 

According to the company, Four Points requested a unique rollout strategy that falls outside the typical approach to digital banking implementations, and the credit union was impressed by Mahalo’s speed and professionalism. “

With members located nationwide, Four Points emphasized the importance of a modern platform that could scale with evolving digital expectations, which is what Mahalo said it delivered.

Marketing Agency TwoScore Partners With BOND.AI

COLUMBUS, Ohio–TwoScore, which describes itself as a “boutique strategic marketing agency built exclusively for credit unions by credit union marketers,” said it has partnered with BOND.AI to bring Autopilot – an AI-powered platform for deeper member insights and engagement – to its clients.

“This partnership gives credit unions access to advanced technology that helps grow deposits, increase share of wallet, and strengthen relationships, all with pricing designed specifically for smaller institutions,” TwoScore stated.

TwoScore said three credit unions have enrolled in its Autopilot collaboration:

  • Front Royal Federal Credit Union (Front Royal, Virginia, $83.6 million)
  • Milestones Federal Credit Union (Lewiston, Maine, $34 million
  • Revity Federal Credit Union (Greensboro, North Carolina, $84 million)

According to the company, Autopilot uses BOND.AI’s proprietary Empathy Engine to help credit unions better understand their members’ financial behaviors and needs. 

“By delivering timely, personalized recommendations and automating member outreach, Autopilot enables credit unions to increase member engagement, retention, and overall financial wellness,” it said. 

Navy FCU Moves to SaaS Solutions From Zafin

VIENNA, Va.–Navy Federal Credit Union (NFCU) has selected the software-as-a-service (SaaS) core modernization and transformation solutions provider Zafin.

Zafin said the world’s largest credit union has partnered with the firm “to accelerate and de-risk a large core modernization and business transformation program that moves Navy Federal from a legacy mainframe core to a deconstructed, slim, cloud native, real-time banking core working in harmony with externalized product and pricing capabilities.’

The credit union is working with Oracle for its cloud and account servicing technology, and its latest agreement with Zafin will integrate product and pricing capabilities into this initiative as an additional layer.

The Vancouver-headquartered vendor says its platform externalizes product and pricing capabilities into a cross-enterprise layer and will enable its latest partner to “attract new members and deposits” through its product catalogue feature and “reduce costs associated with new product launches and ongoing product and pricing management” with its rates and fees dynamic, while also “optimizing performance and productivity” through its unified view of operations.

21 Fis Now Live on Delfi’s Overwatch, Essential Platforms

NEW YORK,– Delfi said 21 financial institutions representing more than $1.7 trillion in total assets are now live on Delfi Overwatch or Essentials, an  AI-powered platform designed to help institutions manage interest rate volatility with clarity and speed.

These institutions range from smaller sub-$100 million community banks to $80 billion international banks to large asset managers with more than $1 trillion in assets, the company said. 

By offering industry-leading analytics on demand with no cost or complex implementation, Delfi Essentials Delfi said it helps raise the baseline of risk management for banks, credit unions and other users with zero risk. 

It added that Delfi Overwatch, the premium subscription version of Delfi Essentials, adds advanced market-implied probabilistic interest rate modeling and an AI co-pilot that surfaces emerging risks and recommends optimal strategies, enabling financial institutions to manage balance sheet risk proactively through real-time, forward-looking strategic decision making. 

Incent Changes Its Name to Nuuvia

PORTLAND, Ore.– Incent, a provider of youth digital banking solutions, has rebranded as Nuuvia. The company said the new name reflects its expanded mission to provide a full lifecycle engagement platform for community financial institutions.

“The new brand identity marks a significant milestone in the company’s evolution from a youth-centric digital banking platform to a more comprehensive, lifecycle engagement platform,” the company said. “Building on years of success, Nuuvia, which means new path, is focused on helping community financial institutions remain relevant in an increasingly competitive market by strengthening relationships at every stage of a customer’s financial journey.”

Nuuvia said it can help community institutions:

  • Launch branded, youth-banking programs that build trust and encourage positive habits early
  • Create personalized, digital-first experiences that adapt to account holders’ needs
  • Strengthen loyalty, drive deposit growth, and retain household relationships
  • Integrate seamlessly with existing core and digital banking systems
  • Support lifelong engagement from a member’s first savings account to managing retirement income.

Six CUs Select myCUmortgage

BEAVERCREEK, Ohio– myCUmortgage is  reporting it signed six new credit union partners from across the country during Q2. myCUmortgage is a CUSO that is wholly owned by Wright-Patt Credit Union.

The six new partners joining myCUmortgage are:

  • Badger Globe Credit Union – Neenah, Wis.
  • Revity Federal Credit Union – Greensboro, N.C.
  • American Partners Federal Credit Union – Reidsville, N.C.
  • California Lithuanian Credit Union – Santa Monica, Calif.
  • New South Credit Union – Knoxville, Tenn.
  • Fairfield Federal Credit Union – Pine Bluff, Ark.

 These new partnerships represent 37,500 members and over $548 million in assets, the company said.

“At myCUmortgage, we share a common goal with our partner credit unions – together, we want to help more of their members with homeownership,” President Paul Sutor said in a statement.  “By providing the best tools, solutions and services available, myCUmortgage is getting credit union members into homes by empowering our partners to become GREAT mortgage lenders.”

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