TRUE Community Promotes Jennifer Hodges, Maranda Keller

JACKSON, Mich. – TRUE Community Credit Union has promoted two people: Jennifer Hodges to vice president of marketing, and Maranda Kemler to vice president of risk management.

Hodges has been with TRUECCU since 2020 as director of marketing. She has been responsible for the strategic development and execution of marketing initiatives, overseeing integrated campaigns, analyzing market trends to drive growth and visibility, and ensuring alignment with TRUECCU goals and brand identity.

“Hodges’ promotion reflects a proven track record of success, a deep understanding of market dynamics, and a commitment to data-driven strategies that enhance brand equity and member engagement,” the credit union said. “With her promotion to vice president of marketing, she will drive high-level marketing initiatives, foster innovation across all channels, and deepen alignment throughout the credit union. 

“We are excited to announce the promotion of Jennifer Hodges to vice president of marketing,” said Sarah Ermatinger, chief community impact officer. “Jennifer’s commitment to driving the best member experience through our marketing channels and dedication to TRUE Community Credit Union has been instrumental in advancing our mission to cultivate legacy-defining moments for the people and places we serve. We are excited to see how Jennifer will continue to inspire excellence and innovation in this new role.”

Kemler has been with TRUECCU since 2013, starting as a part-time teller before moving to a full-time position in the Audit and Compliance Department. She has most recently served as director of risk management, where she was responsible for the strategic identification, assessment, and mitigation of risks across all areas of credit union operations. 

This includes leading enterprise risk initiatives, ensuring compliance with regulatory standards, and developing policies that safeguard the organization from financial, operational, and reputational threats. 

“Kemler has demonstrated strong leadership, deep expertise in risk oversight, and the ability to manage complex risk landscapes,” the credit union said. “As vice president of risk management, she will be involved in greater collaboration with executive leadership and the board of directors, contributing to long-term planning and ensuring the credit union’s risk posture aligns with its overall growth objectives. 

“We are proud to recognize Maranda Kemler’s outstanding leadership and commitment to the members and employees of TRUE Community Credit Union,” said Brandi Cole, chief risk officer. “Maranda’s deep expertise in risk management, her passion for the credit union industry, and her dedication to our mission have been critical in strengthening the foundation of our organization. We look forward to the innovation and collaboration she will bring as Vice President of Risk Management, ensuring we continue to serve our members with security and confidence.”

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