CHARLOTTE, N.C.– Truliant Federal Credit Union has purchased the naming rights to an outdoor music venue here that had previously been known as the PNC Music Pavillion. The facility will now be known as the Truliant Amphitheater in 2026. The bank had held naming rights to the venue for the prior 12 years.
The 20,000-capacity venue blends covered seats and a sweeping lawn to create an “electric atmosphere” for live entertainment, the $5.2-billion Truliant said. The amphitheater is one of the largest outdoor music venues in Charlotte, hosting more than 45 shows annually.
Terms of the deal were not released.
Broaden Truliant’s Reach
“There’s nothing like great live music to bring people together, and our partnership with this iconic amphitheater will broaden Truliant’s reach among concertgoers to show even more people that credit union benefits are accessible to them,” Truliant President and CEO Todd Hall said in a statement. “We’re ready to be on-site to foster connections, create memorable experiences, and benefit our members through exclusive perks.”
Winston-Salem, N.C.-based Truliant said the partnership will significantly expand Truliant’s visibility among concertgoers and “build on its long-standing commitment to the region, empowering individuals and companies to thrive by achieving their financial goals.”
‘Community First Mission’
“The partnership also brings Truliant’s community-first mission into a new cultural arena,” the credit union said in a statement. “Through the Truliant Foundation, which supports local nonprofits, schools, and financial education programs, the credit union invests in the communities it serves. Now, those efforts extend to a place where fans come together to create lasting memories. Truliant members will receive special perks, including Fast Lane access and concessions discounts, adding extra touchpoints that elevate their concert experience all season long.”
Truliant Amphitheater will kick off its first full concert season in April 2026. Fans can expect a lineup of artists across genres, with information available at TruliantAmp.com.
