MADISON, Wis. — TruStage reported more than $6.1 billion in revenue and $312 million in net income for 2025, citing strong performance across its product lines despite what it described as a challenging economic environment.
In a statement, TruStage said it ended the year with $36.1 billion in assets under management and maintained strong financial ratings, including A from AM Best, A+ from S&P and A2 from Moody’s.
“Despite inflationary pressures, market swings, and unpredictability, TruStage achieved strong results in 2025 and delivered on our promises to middle market consumers and partners,” said Terrance Williams, president and CEO of TruStage.
The company said it paid more than $2.6 billion in benefits during the year, serving approximately 42 million consumers.
The 2025 Milestones
Among its 2025 milestones, TruStage said it became the fourth-largest provider of life insurance in the United States by policy count and was named to Barron’s “100 Best Annuities” list for the seventh consecutive year. It also reported continued growth in its venture arm, TruStage Ventures, which now includes 67 portfolio companies with more than $400 million in total investments.
The company added that it was included on Forbes’ list of America’s Best Insurance Companies for the fourth consecutive year, based on customer feedback related to satisfaction and loyalty.
Philanthropic Contributions
Through its philanthropic arm, the TruStage Foundation, the company said it invested $3.9 million in community initiatives in 2025, supporting more than 100 nonprofit organizations, including dozens receiving funding for the first time. The foundation also logged 8,600 volunteer hours and raised $640,000 through a community giving campaign.
In addition, TruStage said it has contributed more than $750,000 to CUAid disaster relief efforts since 2016.
For more information, see the full 2025 Annual Report.
