JACKSON, Mich.—Two Michigan credit unions have announced naming-rights deals, one of which creates a regional presence.
American 1 Credit Union said it has entered into a 25-year naming-rights agreement for the pavilion at the new park currently under development in Blackman Township at 1980 W. Parnall Road in Jackson, Mich.
“We’re honored to be part of this exciting new chapter for Blackman Township,” President and CEO Martha Fuerstenau said in a statement. “At American 1, our mission is to create financial wellness in the communities we serve — and that includes investing in spaces that foster connection, health and community pride. We look forward to seeing this park become a vibrant hub for families and neighbors for years to come.”
‘Gathering Place’
The pavilion will serve as a gathering place for events, celebrations and recreational activities for residents of all ages, the credit union said.
According to the organizations, the new park is part of Blackman Township’s broader vision to enhance quality of life through accessible outdoor spaces and recreational amenities.
AlumniFi to Partner With BIG EAST Conference
Separately, in East Lansing, Mich., AlumniFi, the digital-banking brand of MSU Federal Credit Union, said it has entered into a three-year partnership with the BIG EAST Conference.
The partnership was brokered by Playfly Sports. Terms of the deal were not released.
Starting this season, AlumniFi will be an official partner of the BIG EAST Conference, engaging fans, alumni and students across the league’s footprint.
11 Colleges & Universities Involved
The BIG EAST Conference is an association of 11 colleges and universities representing 3,800 student-athletes on more than 200 men’s and women’s teams in 22 sports. Established in 1979 and headquartered in New York City, the BIG EAST’s members include Butler University, University of Connecticut, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University and Xavier University.
“The partnership will also deliver strong visibility at the BIG EAST Women’s and Men’s Basketball Tournaments, highlighted by a month-long out-of-home campaign in Midtown Manhattan leading up to the Men’s BIG EAST Championship at Madison Square Garden,” AlumniFi said in a statement.
Additionally, BIG EAST and Playfly will work with select student-athletes from BIG EAST schools to promote AlumniFi and the many tools and resources it provides to establish smart financial behavior, the organizations added.
‘Tradition & Intensity’
“We’re proud to join the BIG EAST and connect with a community built on tradition, intensity and alumni pride,” MSUFCU President and CEO April Clobes said in a statement. “AlumniFi delivers banking for real life — simple, transparent and tech-savvy — and this partnership brings those benefits to BIG EAST alumni, fans and students through exclusive game-day experiences and financial tools that help them save, spend and grow on their own terms. Playfly’s reach across multiple fan communities gives us a meaningful opportunity to connect with audiences in new and engaging ways, making this a valuable partnership for us.”
