ROGERS, Ark. – United FCU said it has partnered with Pinnacle Sports Ventures to provide PSV’s University of Arkansas student-athletes with a “holistic development program” that includes financial education, life after athletics and meaningful community engagement.
According to the organizations, financial education courses for PSV athletes will be taught by a United FCU representative from northwest Arkansas and will cover topics such as how to build credit, key financial literacy terms and decisions, and investing in their future.

‘Beyond the Field’
“I’m proud to announce that United Federal Credit Union is the founding sponsor with Pinnacle Sports Ventures as we work together to support college-bound student-athletes beyond the field,” Stephanie Riffle, regional vice president, said in a statement. “Being a founding sponsor means we’re not just supporting events; we’re helping build the foundation of something transformative for this community. As PSV’s University of Arkansas athletes embark on their careers, United will be here to support their financial journey with personalized guidance and tools to build strong financial habits.”
United FCU is headquartered in St. Joseph, Mo.
“Financial literacy is a cornerstone of our mission, and we’re committed to helping these athletes, and all our members, make smart, confident decisions to meet their financial goals,” Riffle added. “Our partnership also includes a meaningful collaboration with the Northwest Arkansas Food Bank, because giving back is at the heart of everything we do.”
NIL Deals Signed
At a press conference held at United Federal Credit Union’s Promenade branch, PSV President and CEO Chad Campbell also announced the signing of Wyvette Mayberry of the women’s basketball team. Mayberry is the daughter of Razorback legend and former NBA player Lee Mayberry and his wife, Marla, and transferred to the University of Arkansas from Kansas in April.
In July, PSV made its first official signing with Romani Thurman, daughter of Razorback basketball legend Scotty Thurman and current standout on the Arkansas volleyball team, the organization said.







