AUSTIN, Texas— Velocity Credit Union has launched a refreshed brand, including a new logo, a modernized website, and updated branch locations, as well as the introduction of a new checking offering.
The $1-billion Velocity CU said the updated look reflects its “ongoing commitment to innovation, accessibility, and delivering an exceptional, member-first experience both in person and online.”
“At Velocity, our brand has always stood for trust, service, and community,” President and CEO Debbie Mitchell said in a statement. “This rebrand reflects our commitment to evolve with our members’ needs while staying true to our core values. From a fresh visual identity to digital tools that make banking easier, every detail was designed with our members in mind.”
What’s Included
According to the credit union, the rebrand includes:
- New Logo: A modern look that reflects growth, connection, and innovation.
- Modernized Website: Enhanced design, simplified navigation, and mobile-first features
- Updated Branch Experience: Refreshed spaces that blend technology with personalized service.
New Checking Product
As part of this refresh, Velocity said it is also introducing its Rewards Checking account, which it called an “all-in-one solution designed to help members save, grow, protect, and manage money smarter.”
“Rewards Checking takes the everyday checking account to the next level,” said Mitchell in a statement. “Members not only enjoy modern digital convenience, but also real lifestyle and security benefits that bring more value to their financial lives.”
