KENNESAW, Ga. — VyStar Credit Union said it has entered into a 10-year, $4-million naming rights deal with The Kennesaw State University Athletics Association for the arena that is home to the Owls basketball programs and women’s volleyball team.
The new VyStar Arena will serve as a symbol of shared values and a space where school pride, progress and connection come together.
The organizations said the partnership supports Kennesaw State’s continued rise in Division I athletics while also creating new opportunities for students and community interaction, including exclusive benefits for VyStar members.
Ticket Discounts
In addition, Jacksonville, Fla.-based VyStar and the university said the partnership extends both on and off the court through a “wide range of meaningful engagements, including exclusive ticket discounts for arena sporting events, and special offerings for military members and first responders.
“Beyond gameday experiences, VyStar will champion student-focused initiatives, volunteer events and community impact opportunities,” the $14-billion credit union said. “These efforts underscore a partnership that lives beyond the walls of the arena and will support students, build tradition, and connect VyStar’s mission to moments that matter most in the KSU experience.”
VyStar Arena is located within the KSU Convocation Center, which opened in 2005 and seats more than 3,800 people.
‘Enriching Lives’
“This partnership reflects our commitment to enriching the lives of our members by investing in experiences that bring people together, VyStar President/CEO Brian Wolfburg said in a statement. “Whether it’s through education, community, or shared moments in the arena, we’re focused on creating meaningful opportunities that strengthen connections and enrich lives.”
