GLENDALE, Calif.—California Credit Union has launched “Georgia,” a virtual chatbot it said is designed to deliver fast, intelligent and secure support to members 24/7.
Named in honor of the credit union’s founder, Georgia Parsons, the chatbot
“reflects California Credit Union’s legacy of service and continued investment in innovation and technology to serve members,” the CU said.
According to the $5.1-billion California Credit Union, Georgia leverages advanced AI to assist with common banking questions, guide users through digital services and provide real-time information—without waiting for a credit union team member.
“Whether it’s helping members check balances, reset passwords, navigate online banking tools, or locate a nearby branch or ATM, Georgia ensures members receive immediate support while maintaining the credit union’s signature personal touch,” California CU stated.
‘Powerful Step Forward’
“Georgia is a powerful step forward in our ongoing mission to blend personalized service with smart innovation,” President and CEO Steve O’Connell said in a statement “By investing in advanced AI technologies, we’re giving members greater convenience, faster answers and more control – without compromising the trusted relationships we’ve built over decades. While Georgia enhances digital convenience, we remain equally committed to providing in-person and phone service for members who prefer a more traditional experience — ensuring that every member can interact with the credit union in the way that works best for them.”
Part of Broader Strategy
According to California CU, the introduction of Georgia is part of a broader digital strategy to enhance the member experience while “staying grounded in the cooperative values that define California Credit Union.”
The credit union stressed to members that in-person and phone support will remain fully available.
