APPLE VALLEY, Minn. – Wings Financial Credit Union has become the official credit union of the NBA’s Minnesota Timberwolves and the WNBA’s Lynx.
Terms of the multi-year partnership were not released.
According to the $9.3-billion Wings Financial, the three organizations will now collaborate on a community-focused initiative to support local hunger-relief efforts. As part of “Hoops for Hunger,” Wings will make a $15 donation to Every Meal for each three-point basket made by a Timberwolves player this season, already totaling more than $8,400. Every Meal is a Minnesota-based nonprofit organization dedicated to addressing food gaps faced by school-aged children.
A separate community initiative will be introduced during the upcoming Lynx season, said Wings Financial, which is in the process of merging with Colorado-based Ent Credit Union.
Changemakers Partner
Wings will also serve as a Lynx Changemakers partner, supporting the organization’s ongoing commitment to advancing women’s sports and driving meaningful community impact throughout the Twin Cities. The Changemakers platform is designed to go beyond traditional sponsorship by creating authentic, purpose-driven partnerships with organizations aligned in values and vision.
“Minnesota is home to incredible teams and incredible communities,” said Greg Higgins, Wings EVP-administration and general counsel, said in a statement. “Partnering with the Timberwolves and Lynx is a natural fit for Wings because we share a commitment to making a difference in the communities we serve. Broadening access for our members to their favorite teams is a big part of this partnership strategy, and we’re excited to create experiences and impact that go beyond the game.”
Integrated Elements
The organizations said the partnership includes a variety of integrated elements designed to connect with members and fans. Wings will serve as the Timberwolves’ official practice jersey patch sponsor, with brand visibility across team assets and a strong presence on game days and marquee events. The partnership also features Wings as the presenting partner of the Timberwolves Retail Artist Series, celebrating local artists through exclusive team-branded merchandise.
