OAK RIDGE, Tenn.Y-12 Federal Credit Union here has been recognized by Member Loyalty Group for earning the highest net promoter score (NPS)for digital banking across both its asset size and among all benchmarked credit unions during Q4 2024.

Member Loyalty Group provides solutions designed to help credit unions “strengthen member relationships and drive strategic growth through actionable insights, expert guidance and data-driven analytics, including benchmark data from over five million member surveys each year,” according to the company.

The $2.2-billion Y-12 Credit Union went live with the Atlanta-based Candescent Digital Banking platform in late 2023, with the company saying the CU’s members have enjoyed the “intuitive, consistent look and feel of the platform as well as the enhanced features and functionality.”

‘Exceptional Ranking’

According to the MLG Credit Union Benchmark, Y-12 Credit Union’s post digital interaction NPS was an exceptional 90.3 (top 1 percentile) during the Q4 2024 evaluation, earning the credit union the top ranking for both its asset size and overall, which includes a benchmarking of over 140 credit unions.

The Philosophy of ‘Ease’

“Our overall philosophy surrounding member service is ease. We believe it should be convenient and simple for members to conduct their banking with us. Candescent’s Digital Banking platform has proven to directly support and enhance this strategy,” Chief Technology and Innovation Officer Todd Richardson said in a statement. “It is rewarding to learn that our members are so delighted with our digital banking experience, and we appreciate being recognized for these efforts by MLG.”