SAN FRANCISCO — OpenAI has acquired artificial intelligence-(AI) powered personal finance startup Hiro Finance, bringing the smaller company’s team into OpenAI as part of the deal, according to OpenAI.
Terms of the acquisition were not disclosed.
Hiro founder Ethan Bloch said in a LinkedIn post that the transaction gives the company an opportunity to expand its vision of creating an “AI personal CFO,” a concept aimed at delivering personalized financial guidance through artificial intelligence tools.
“For decades, personalized financial guidance has been too expensive, too generic or too hard to access. ChatGPT is finally changing that,” Bloch wrote. “The mission that brought us to Hiro, and to Digit before that, has not changed: improving people’s financial well-being. If anything, it feels even more important now.”
Continued Push
Founded in 2023, Hiro developed software designed to help users model financial decisions by analyzing income, debt and spending patterns and running scenario-based projections.
The company employs fewer than 50 people, according to its LinkedIn profile.
Bloch previously founded Digit, a neobanking platform offering automated savings, investing and banking tools. Digit was acquired by Oportun in 2021 for $211 million.
The acquisition underscores OpenAI’s continued push into consumer-facing financial tools, as artificial intelligence platforms expand into areas traditionally served by banks, fintech firms and financial advisors.
