COLORADO SPRINGS, Colo. – Ent Credit Union said it will be Financial Literacy Month across Denver Broncos Country with an opportunity for football fans and financial wellness seekers alike.

Throughout April, anyone who books a complimentary financial coaching session—either in-person at one of Ent’s 59 service centers or virtually—will receive a limited-edition Broncos hat. This initiative is open to both members and non-members, reinforcing Ent’s commitment to making financial education accessible to all, the credit union said.

“As economic uncertainty and consumer debt reach record levels, financial literacy has never been more critical,” Bree Shellito, director of financial wellbeing, Ent Credit Union, said in a statement. “At Ent, we believe everyone should have access to free, high-quality financial guidance, and we’re leveraging our partnership with the Denver Broncos to make it even more rewarding.”

Ent Credit Union said it is setting the standard in Colorado for financial education by providing free, repeatable financial coaching with no obligations—no membership, no fees and no product requirements. 

“Whether individuals need help with budgeting, debt management, saving strategies or planning for major life purchases, Ent’s financial coaches provide tailored guidance to help them succeed,” it said. “This initiative aligns with Ent’s 2025 strategic vision, which prioritizes serving financially vulnerable individuals through education, specialized banking products and improved access to financial resources.