RIDGECREST, Calif.–Desert Valleys Credit Union has again turned its annual report into a unique video.
As the CU Daily reported here, the $89-million credit union has actively turned to video—for messages both serious and humorous, educational and entertaining—and has encouraged other credit unions to look to it as a case study of what’s possible when different thinking takes place.
As it has in the past, Desert Valleys CU hosted its annual meeting as part of a Member Movie Night that seeks to make the meeting a special event.
The video can be watched on its LinkedIn page here.
One Response
Making the annual meeting a Member Movie Night gives the report a purpose beyond another PDF. One useful companion would be a short, captioned recap for members who cannot attend, with a clear route back to the full report and recording. I work on Image to Video AI, so my interest is in the visual-production side: animated stills could illustrate a transition or chapter heading, but should not be presented as footage of members, staff, or an event that actually occurred. That distinction would let a team experiment with the format while keeping the institution’s factual record separate from illustrative material.