MARCY, N.Y.–Mohawk Valley Federal Credit Union has introduced a new logo, visual identity and website.
The $62-million MVFCU said the moves follow its growth and evolution, with the credit union seeing an opportunity to “modernize both its brand and digital presence while remaining true to the organization members have trusted for generations.”
The redesign and new site were led by Santa Rosa Beach, Fla.-based OMNICOMMANDER, which said it worked with Mohawk Valley FCU to create a new logo that gives the credit union a “fresh, modern identity while providing a strong foundation for its future marketing and communications. That updated brand is now brought to life throughout the newly launched website, creating a consistent experience across the credit union’s digital presence.”
According to OMNICOMMANDER, the new website features a streamlined navigation structure designed to help members quickly connect with the products, services, and information they need. Visitors can easily explore auto, home equity, mortgage, and personal lending options, access checking and savings information, review current rates, connect to online banking, and find important member resources.
The company further said the site also expands access to financial education and self-service resources, including financial calculators, security information, membership resources, ATM access, and digital banking information, using a mobile-responsive design provides a consistent experience across smartphones.
‘True to Who We Are’
“As Mohawk Valley Federal Credit Union continues to grow, we want every part of our organization to reflect the level of service our members deserve,” MVFCU Jaime McCloskey said in a statement. “Our new logo gives us a fresh identity that still feels true to who we are, and our new website makes it easier for members to connect with us and find the financial resources they need. We are excited about what this represents for the future of our credit union while continuing to provide the personal service our members have always known.”
‘Treats You Like Family’
Throughout the website, OMNICOMMANDER said the 3,200-member Mohawk Valley FCU’s member-first personality remains front and center. The site’s message, “A Credit Union That Treats You Like Family,” reinforces the personal approach that has distinguished the credit union, while the updated design introduces the organization to a new generation of members.
“Getting to work on both the brand and the website gave our team an opportunity to think about the entire member experience,” Eric Isham, founder and CEO of OMNICOMMANDER, said in a statement. “Mohawk Valley FCU has more than 50 years of history and an incredibly strong commitment to its members and community. We wanted to modernize how that story is presented without losing what makes them who they are. The new logo and website accomplish that, and I am extremely proud of what our teams created together.”
