Abound CU Wins Excellence in Outreach Award

RADCLIFF, Ky.– Abound Credit Union won the 2026 Excellence in Outreach Award for its 75 Acts of Kindness, a year-long community outreach initiative designed to demonstrate the credit union’s commitment to the people and communities it serves.

The initiative celebrated Abound’s 75th anniversary, with 75 unique acts of kindness completed throughout 2025. From paying for groceries, gas, coffee, and family outings to supporting hospitals, schools, food pantries, animal shelters, veterans, and senior citizens, each act created an opportunity to demonstrate kindness where it was needed most.

“At Abound, we believe that being a good neighbor means showing up, giving back, and creating meaningful moments that improve the lives of others,” said President and CEO Ray Springsteen. “For more than 75 years, the Credit Union has been making more possible for Kentuckians. This initiative was a perfect way to celebrate and expand our impact.”

The primary objective was to create positive, unexpected experiences for individuals across Kentucky while reinforcing the credit union philosophy of People Helping People. Kentucky’s Credit Unions officially announced the Excellence in Outreach award, along with the results of its additional 2026 recognition programs, earlier this month.

More than 400 Abound team members participated in the initiative, making it one of the organization’s most employee-engaged community outreach efforts. Team members contributed their time, energy, and passion to create memorable experiences for community members throughout the year.

The credit union also provided $75,000 for the initiative, which was invested directly into communities and empowering employees to serve others. Recipients frequently expressed gratitude through tears, hugs, laughter, and heartfelt conversations. These personal interactions reinforced Abound’s commitment to improving the lives of those it serves.

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