NEW YORK–New cloud-based personalization platforms, digital lending, installment payments tech and more can be found in this latest CU Daily DU Shopper round-up of the newest product and service offerings in the market, along with what credit unions have been investing in.
This is the second in a two-part series this week. Part I can be found here.
Dort Financial CU Moves Movemint Personalization Platform to Cloud
NEW YORK — Dort Financial Credit Union has moved from Movemint’s on-premises technology to the company’s cloud-based personalization platform as the two organizations extend a relationship spanning more than a decade.
Movemint said the $2.4 billion-asset credit union has used its technology for more than 10 years to deliver targeted lending offers through mobile and online banking.
The new cloud platform allows Dort Financial to continue offering personalized lending, deposit and service offers while simplifying administration and configuration, according to Movemint.
“Moving to the cloud has been a significant improvement for our team, especially from an administrative standpoint,” said Adam Koishor, chief strategy officer at Dort Financial.
Koishor said the platform’s configuration, lender interface and single sign-on have simplified day-to-day access.
Movemint CEO Brian Bodell said the cloud infrastructure also provides the credit union with greater flexibility to adapt to changing conditions while receiving updates and security enhancements without placing additional demands on its information technology resources.
The conversion preserves the personalized digital offer experience already available to Dort Financial members, Movemint said.
Cornerstone Resources Adds Clutch as Digital Lending Partner
PLANO, Texas — Cornerstone Resources has added digital lending and artificial intelligence platform Clutch as a partner, giving credit unions in five states access to technology designed to automate lending and account-opening processes.
Cornerstone said the partnership will make Clutch available to credit unions in Arkansas, Kansas, Missouri, Oklahoma and Texas.
Clutch’s platform helps credit unions automate functions including member communications, document collection, lending decisions and collections. More than 200 credit unions, including six of the 10 largest in the United States, use the technology, according to Cornerstone.
“Our partnership with Clutch is aligned with our overarching goal to provide our member credit unions with the most innovative solutions available,” said Ryan Dold, executive vice president and chief revenue officer of Cornerstone Resources.
Nicholas Hinrichsen, CEO and founder of Clutch, said the company’s technology is intended to help credit unions grow while maintaining their relationship-focused approach to financial services.
Vertice AI Launches Automated Marketing Platform for Financial Institutions
ATLANTA — Vertice AI has launched an artificial intelligence-powered product designed to connect financial institutions’ growth objectives directly with marketing campaigns.
The company said Vertice OPTIMIZE allows banks and credit unions to establish goals such as increasing auto lending, growing deposits, improving retention or deepening customer relationships.
The platform then combines those objectives with account-level propensity scores to create a multi-month campaign strategy, determining which campaigns to run, when to launch them and which consumers should receive messages.
Vertice AI said the system also considers factors including customer fatigue, channel capacity, campaign saturation and compliance requirements while generating personalized marketing content.
“Too often, a community financial institution’s marketing efforts are disconnected from institutional strategy,” said Mitch Rutledge, CEO and co-founder of Vertice AI.
Rutledge said OPTIMIZE is designed to automate the process from setting growth objectives through selecting audiences and launching campaigns.
The company said the product combines predictive models, mathematical optimization and generative AI to turn institutional business priorities into targeted marketing activities.
Splitit Integrates Installment Payments With Jack Henry Platforms
ATLANTA — Splitit has integrated its installment-payment technology with Jack Henry’s SilverLake core banking system and Banno Digital Platform, allowing eligible banks and credit unions to offer installment payments tied to debit cards and deposit accounts.
Splitit said the integration is being offered through the Jack Henry Fintech Integration Network.
The company’s white-label technology allows financial institutions to provide installment options without becoming the lender of record, developing their own technology or requiring accountholders to use a third-party application.
Consumers can select installment payments at checkout with participating merchants, marketplaces and wallets. Eligible purchases can also be converted after the transaction into personalized installment offers within a financial institution’s digital banking experience, according to Splitit.
“Banks and credit unions shouldn’t have to watch their most loyal customers leave the banking relationship every time they want more payment flexibility,” said Ran Landau, chief technology officer at Splitit.
Splitit said the integration is intended to help institutions retain transaction data, customer engagement and potential fee income that might otherwise shift to third-party buy now, pay later providers.www.o
Switch FCU Launches New Website Following Rebrand
SANTA ROSA BEACH, Fla. — Switch Federal Credit Union, formerly Bessemer System Federal Credit Union, has launched a redesigned website as part of its recent rebranding, according to digital marketing agency OMNICOMMANDER.
The Pennsylvania credit union was founded in 1943 by employees of the Bessemer and Lake Erie Railroad and later expanded to serve the broader Mercer County community.
OMNICOMMANDER said the Switch name retains a connection to the credit union’s railroad heritage while reflecting its goal of helping members change their financial direction.
The agency developed the credit union’s new website and accompanying video.
The website provides access to online banking, payments, loan and account information, financial calculators, forms and fraud-prevention resources. OMNICOMMANDER said the site was designed to support WCAG 2.2 Level AA accessibility standards.
“Changing our name was about making sure our identity reflected not only where we came from, but who we serve today and where we are headed,” said Joy Peterson, CEO of Switch FCU.
Peterson said the new identity is intended to honor the credit union’s railroad history while emphasizing positive financial change for members.
Financial Plus CU, Gemineye Give Kettering Students Hands-On Analytics Experience
SANDWICH, Mass. — Financial Plus Credit Union and analytics provider Gemineye partnered with Kettering University students on a project that provided students with hands-on technology experience while improving the credit union’s internal reporting.
Gemineye said the $1.6 billion-asset Michigan credit union participates in Kettering’s cooperative education program, which alternates academic studies with full-time paid work assignments.
During the spring 2026 semester, Gemineye worked with Financial Plus and participating students on a project involving the credit union’s reporting infrastructure.
The effort produced an updated dashboard designed to help Financial Plus’ information technology team better analyze capacity, workload and demand, according to Gemineye.
“Great dashboards don’t answer every question. They answer the right questions,” said Meredith Baaki, director of innovation and product management at Financial Plus.
Baaki said the project transformed raw ticket data into information the credit union can use to make decisions about workloads and priorities.
Gemineye Director of Business Development Maggie Chopp said the collaboration also gave students additional experience working on a real-world technology project within a credit union.
