LA JOLLA, Calif. — Acumen Financial Advantage said its BrightFutures4Kids campaign raised $40,971 for Children’s Miracle Network in its first year and will continue for a second year with a new matching-donation opportunity for credit unions.
The total is more than twice the $20,000 the financial strategy consultancy reported in April. The campaign, launched in October 2025, has generated more than 500 LinkedIn selfies bearing the hashtag #BrightFutures4Kids, according to the company.
Acumen contributes $10 for each qualifying selfie posted on LinkedIn and donates 5% of its revenue from each charitable donation account, or CDA, it implements. In the campaign’s second year, credit unions opening new CDAs with Acumen will be invited to match its donations to Children’s Miracle Network hospitals in their communities.
More Than $40K Raised
“A year later, our community has helped raise more than $40,000 for children’s hospitals, and our clients’ CDAs are on track to give nearly $6 million a year to the causes they care about most,” said Samantha Paxson, a principal at Acumen.
Under NCUA rules adopted in 2013, federally chartered credit unions may invest through CDAs in assets that otherwise would not be permitted, provided at least 51% of the account’s total return goes to qualified charities.
Acumen said CDAs associated with 60 credit unions and community organizations it works with are on pace to generate at least $5.98 million annually for nonprofits, compared with approximately $56,000 a year at the end of 2024. The company said most of the funding supports local organizations, including food banks, hospitals, shelters and school foundations.
CMN to Join
Nick Coleman, managing director of program development at Children’s Miracle Network, said the organization will join Acumen at credit union industry events during the coming year to promote the matching-donation initiative.
“We’re proud to extend our partnership with Acumen for a second year and build on the momentum of year one,” Coleman said.
Children’s Miracle Network raises money for children’s hospitals in the United States and Canada. Its Credit Unions for Kids program connects credit unions with fundraising efforts benefiting local hospitals.
