DETROIT–University of Michigan CU (UMCU), which is the official credit union of the Detroit Lions, said it has extended and expanded its partnership with the team.

The two organizations first partnered in 2018. 

UMCU said it and the Lions will collaborate to continue to provide educational opportunities and unique experiences that support the community.

“Our goal is simple. We want to amaze our members, community and the UMCU team by working together for our shared success,” UMCU CEO Tiffany Ford said in a statement. “It’s at the heart of everything we do. As an organization, we recognize how the Detroit Lions, the fans and the game of football bring the community together. This aligns perfectly with our purpose.”

The credit union said it has teamed with Detroit Lions running back Jahmyr Gibbs, safety Brian Branch and cornerback Terrion Arnold to bring fans closer to the game through one-of-a-kind experiences with the players. 

‘Tailgate Events’

“In addition to unforgettable moments with players, UMCU offers family tailgate events, Cub Club events, on-field experiences, the exclusive Lions-branded debit card, and the opportunity to win game tickets,” UMCU said.

The credit union added, “The educational benefits of this partnership are infinite and impact all ages. UMCU’s financial literacy is tailor-made and customized for Cub Club members, incoming Rookies, Lions Legends and Lions season ticket holders. The collaboration between the Lions and UMCU continues to be rooted in purpose that makes a difference – on and off the field.”