PASADENA, Calif.—Wescom Financial will host a grand opening celebration for a branch at Knott’s Berry Farm today, the first such financial institution facility ever opened at the famed attraction.
The branch began operating in September of 2024.
“Being the first financial institution to open a branch at Knott’s Berry Farm marks a significant milestone for Wescom, and we’re thrilled to be able to share this moment with our very own Wescom team members and the Southern California communities we support,” SVP-Chief Marketing Officer Ashley White said in a statement. “We’ve also invited a select number of our members to this event who have been impacted by the wildfires. With the Eaton fire raging nearby our Pasadena headquarters, we understand the devastating impact – those affected deserve a day of fun and positive memories with friends and family as they recover.”
Located Inside Marketplace
The branch, located inside Knott’s California Marketplace, first opened its doors in September of last year, Wescom said.
As the Official Banking Partner of Knott’s Berry Farm, which attracts more than five million guests each year, Wescom said its invite-only celebratory day at the park will include a complimentary lunch at Mrs. Knott’s Chicken Dinner Restaurant, theme park character meet n’ greet / photo opportunities, giveaways and more.
“We’re thrilled to have a Wescom Financial branch at Knott’s Berry Farm. It benefits both our associates and our guests,” Jon Storbeck, VP and general manager of Knott’s Berry Farm, said in a statement. “Wescom, like Knott’s, is an organization that values an exceptional guest experience. So, today we not only celebrate the formal grand opening, but also a great partnership.”
Visa Card Launched
To support wildfire relief efforts and involve the Knott’s community, Wescom said it is launching a Knott’s Visa Credit Card promotion through May 31s in which it will match dollar-for-dollar on all Knott’s credit card purchases, up to a total of $10,000, plus member contributions to benefit the Los Angeles Fire Department Foundation.
Chance to Win Prizes
Cardholders will also be automatically entered for a chance to win1an “unforgettable Knott’s experience” – a four-pack of Gold passes and a one-night stay at the Knott’s Hotel – by making a Knott’s Visa purchase during this timeframe.
To date, Wescom reported that its members have raised more than $214,000 for the Southern California wildfire relief efforts ($50,000 was a match from the financial institution).
