ARLINGTON, Texas – Texas Trust Credit Union has been recognized with Pinnacle Awards by the Cornerstone Marketing and Business Development Council for two community outreach campaigns. 

Pinnacle Award winners were recognized at the IMPACT 2025: Cornerstone Annual Meeting. The event honored 23 individual credit unions that showcased creativity and strategic acumen in their marketing and publicity efforts last year.

Texas Trust’s all-staff meeting, in support of the Mission Arlington community support organization, received top honors in the special event category. The annual employee meeting was turned into a day of service, which involved more than 300 employees volunteering together. 

The initiative was recognized for its positive community contribution and as an example how an organization can make a difference in a tangible way.

The credit union’s “Elves” campaign, which was spearheaded by the Texas Trust Gives Foundation, also achieved a Pinnacle honor for turning an ordinary toy drive into a collaborative event. The strategy increased community participation and donations for two worthy causes that support thousands of local children and families at Christmas. 

The connection with these high-profile events elevated Texas Trust’s brand within the community and garnered significant media coverage, which boosted the overall success of the campaign, the credit union said.  

Each of these campaigns stood out among the judges because of the impact each project had on the community as well as the employees.

“It is an honor to receive recognition for these community-focused projects,” Toni Nichols, AVP Public Relations for Texas Trust Credit Union, said in a statement.“Our employees put a lot into making these projects a success for the benefit of children and those in need, and these awards add to the satisfaction we all feel through our participation.”