ATLANTA–Kelley Blue Book and Autotrader, Cox Automotive brands, said they are expanding their relationship with Experian to co-brand its AutoCheck vehicle history reports on KBB.com and Autotrader.com vehicle listings.
“Experian’s AutoCheck vehicle history reports offered by Kelley Blue Book combine the power of the storied and trusted Kelley Blue Book brand with the detailed insights Experian is already delivering to car buyers and sellers for more efficient decision-making,” the companies said in a statement.
The organizations stated Experian’s AutoCheck vehicle history reports will be available on all eligible listings on both Kelley Blue Book and Autotrader, “allowing dealerships to provide potential buyers with detailed vehicle history information and inherent trust in their product.”
‘Quick Snapshot’
Featured on the vehicle history reports, the proprietary AutoCheck Score offers a quick, clear snapshot of a vehicle’s predicted reliability, helping buyers and sellers feel confident every step of the way, the companies added.
Gaining an ‘Edge’
“With proprietary auction data and backed by Kelley Blue Book, the No. 1 trusted automotive brand for shoppers planning to buy in the next six months, dealerships can gain the edge they need to better buy and sell inventory,” Jessica Stafford, senior vice president, consumer solutions, at Cox Automotive, said in a statement. “Our clients and consumers will have detailed information to make informed car-buying decisions which, given the current market, is more important than ever before. Increased transparency leads to more confident and informed shopper decisions, and ultimately, more leads for dealers.”
Benefits for Dealerships
The companies added that dealerships also benefit from more engagement in listings, reporting with an extensive database of automotive records, and easy-to-understand insights to better compare a vehicle to other similar models currently on the market.
“In fact, free Experian vehicle history reports drive 44% more lead conversions on Autotrader vehicle detail pages than the leading competitor,” the companies stated.
